-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
CES 2017: Disruptive Technologies
January 16, 2017 | Dan Feinberg, Technology Editor, I-Connect007Estimated reading time: 16 minutes
Autonomous vehicles are an area showing amazing progress in just the last year. I covered this rapidly advancing technology in some detail just over a year ago, you can find that article here. However, there has been much progress in the last year and also much commitment to making this happen by the automotive industry.
It is interesting that I focused on NVIDIA at that time. At that time, they were working with a number of major automotive companies with the goal of partnering with some of them to bring the dream of self-driving vehicles to reality. This year at CES NVIDIA announced partnerships with Audi, with both companies committing to have fully autonomous vehicles available by the year 2020.
Later in the show we received a text saying that if we would immediately come to the Mercedes booth Jen-Hsun Huang would be making a major announcement. That was interesting because if there was any major announcement to be made why wait less than 48 hours after the Key-Note address? Obviously, it must be something that might have been in the works, but in my humble opinion, not finalized until meetings were held at CES. The news was that NVIDIA and Mercedes announced a partnership, so Mercedes is now committing to their AI path.
What is the disruptive technology behind the rapidly advancing success of autonomous vehicles, it is AI (Artificial Intelligence). AI of this power requires a supercomputer of sorts and the mini supercomputer in a cigar box of choice running the autoploid system for many is the DRIVE PX 2. The new Tesla Model S is capable of fully autonomous driving with expected software updates.
Some additional interesting announcements and progress shown: Baidu featured their L3 autonomous driving solution for environmental sensing, based on a Baidu created High Definition Map. Raw HD map data is processed via DRIVE PX 2 to detect and classify the surroundings, such as lane marking, and traffic signals, signs and other landmarks. Working with all the world’s major mapping companies so more of the world’s roads will be mapped sooner. These high-definition maps, accurate down to centimeters, are vital to enabling vehicles that can autonomously zip through the world safely and efficiently.
At the show Zenrin, Japan’s biggest mapmaker, announced Wednesday it’s working to streamline its map creation process using PX 2 powered AI.
LG featured a multi-screen vehicle cockpit demonstration. Finally, at the outside exhibit, you could see an Audi Q7 piloted driving concept and the NVIDIA BB8 test vehicle that both use DRIVE PX 2 as their brain. The upcoming vehicles, just a year or so away, are learning on their own. And that’s perhaps the surest sign that AI cars are here to stay.
And just the other day I received news that at CES 2018, one year away, there will be a number of fully autonomous shuttles fully in use shuttling us from hall to hall and from event to event.
In addition, I was able to try the latest Mercedes concept car that tends to the driver’s physical (and mental?) state. Upon sitting in the car and holding the steering wheel, it quickly measured my blood pressure, heart rate and I guess other things, and gave me a message as to my mood; it played music and adjusted the odor of the air flow using ionized air to elicit a calm attitude for safe driving. I do not know if this is something we want or would need, after all if the car is driving itself, why? But the fact that it can be done shows how far things have progressed.
As far as disruptive technologies, the one that seems to change our everyday lives most in the next five-plus years is autonomous vehicles. The automotive industry has incorporated technology at an ever-increasing speed; in the last 25 years, we have added cellular communications, GPS navigation, various warning systems and greatly enhanced audio and comfort features, but as the man once said, “You ain’t seen nothin’ yet.”
No doubt that fully autonomous travel in your own car is not only possible, it is already here and will be widely available before our next presidential election. Assume that in the year 2027, just ten years, we will live in a world of 100% fully automated cars, no human driving. After all, the only thing that the supercomputers and up-to-date network mapping will not be able to determine is what humans that it shares the road with will do. What will this world look like? I can see highways being limited to just driverless cars and I predict it will start here in California. After all this is the state where the government knows more about what is good for you than you do, However, in this case they might be correct (if it happens and I believe it will.) Per Rory Buckeridge: “Well, first and foremost, it’s a much safer place to be. Road death is the eighth leading cause of death, with between 90% and 95% of car accidents the fault of human error.” The economic cost of road accidents is estimated to be around $277bn in 2013.” It will be a very different world for sure and while there are many disruptive technologies that are about to mature, I believe that this is the one that will have the greatest impact on our lives, our legal system and our economy. It is certainly one that we will continue to follow with great interest. After all, the next car we buy may very well be the last one we will be able to drive any time and any place we wish.
On a lighter note, my award for the most, uh, surprising offering of the show, how about a pair of underwear designed to protect you from the radiation emitted from that smartphone that you keep in your pocket. Disruptive? I do not want to know.
Note: Photos by Racheal Feinberg
Page 3 of 3Suggested Items
The Chemical Connection: Reducing Etch System Water Usage, Part 2
05/02/2024 | Don Ball -- Column: The Chemical ConnectionIn my last column, I reviewed some relatively simple ways to reduce water usage in existing etch systems: cutting down cooling coil water flow, adding chillers to replace plant water for cooling, lowering flow rate nozzles for rinses, etc. This month, I’ll continue with more ways to control water usage in your etcher. Most of these are not easily retrofittable to existing equipment but should be given serious consideration when new equipment is contemplated. With the right combination of add-ons, it is possible to bring the amount of water used in an etch system to almost zero.
Designer’s Notebook: What Designers Need to Know About Manufacturing, Part 2
04/24/2024 | Vern Solberg -- Column: Designer's NotebookThe printed circuit board (PCB) is the primary base element for providing the interconnect platform for mounting and electrically joining electronic components. When assessing PCB design complexity, first consider the component area and board area ratio. If the surface area for the component interface is restricted, it may justify adopting multilayer or multilayer sequential buildup (SBU) PCB fabrication to enable a more efficient sub-surface circuit interconnect.
Insulectro’s 'Storekeepers' Extend Their Welcome to Technology Village at IPC APEX EXPO
04/03/2024 | InsulectroInsulectro, the largest distributor of materials for use in the manufacture of PCBs and printed electronics, welcomes attendees to its TECHNOLOGY VILLAGE during this year’s IPC APEX EXPO at the Anaheim Convention Center, April 9-11, 2024.
ENNOVI Introduces a New Flexible Circuit Production Process for Low Voltage Connectivity in EV Battery Cell Contacting Systems
04/03/2024 | PRNewswireENNOVI, a mobility electrification solutions partner, introduces a more advanced and sustainable way of producing flexible circuits for low voltage signals in electric vehicle (EV) battery cell contacting systems.
Heavy Copper PCBs: Bridging the Gap Between Design and Fabrication, Part 1
04/01/2024 | Yash Sutariya, Saturn Electronics ServicesThey call me Sparky. This is due to my talent for getting shocked by a variety of voltages and because I cannot seem to keep my hands out of power control cabinets. While I do not have the time to throw the knife switch to the off position, that doesn’t stop me from sticking screwdrivers into the fuse boxes. In all honesty, I’m lucky to be alive. Fortunately, I also have a talent for building high-voltage heavy copper circuit boards. Since this is where I spend most of my time, I can guide you through some potential design for manufacturability (DFM) hazards you may encounter with heavy copper design.