Eaton Launches 'Your Energy Transition, Simplified' Marketing Campaign
December 26, 2022 | EatonEstimated reading time: 1 minute
Intelligent power management company Eaton has launched a new marketing campaign to spotlight its collaborative and holistic approach to simplify the energy transition for its customers. The campaign focuses on how Eaton is reinventing the way energy systems work and supporting a more sustainable future through its industry expertise, pioneering technologies and collaboration with customers and industry partners.
Recent research shows that 77% of companies expect to transition away from their current power sources. (Source: The Intersection of Digital Transformation and the Energy Transition, July 2022) . Through its industry expertise and innovative technology, Eaton is helping customers safely add more renewables, energy storage and electric vehicle charging to their energy systems.
“For customers everywhere, there’s a new urgency and tools available to reduce carbon footprint, manage energy costs and enable energy resilience,” said Jeff Krakowiak, Eaton senior vice president for marketing and commercial operations for the Electrical Sector. “Our innovative, collaborative and holistic approach to a simplified energy transition is a unique capability. We’re a trusted partner to help customers, and this campaign puts a spotlight on how we’re working together to unlock a sustainable, resilient, digital and electrified future.”
A central focus of the campaign is Eaton’s longtime commitment to collaboration with customers and partners to understand and solve unique energy challenges. The company’s global network of innovators, digital leaders and subject matter experts are working with customers everywhere to make energy systems work smarter, harder and deliver new value, including:
- Collaborating with Microsoft on grid-interactive UPS technology for data centers
- Joining Samsung’s SmartThings Energy platform enabling smart, more efficient energy use at home
- Partnering with LG Electronics to integrate solar and energy storage and enable flexible home energy management
- Working with UL to strengthen cybersecurity for connected products and helping build trusted, connected environments
Eaton’s “Your energy transition, simplified” campaign was developed with the Jack Morton global brand experience agency and focuses on programmatic, trade media and social advertising.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.