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The February 2023 Issue of PCB007 Magazine Available Now
February 23, 2023 | Andy Shaughnessy, I-Connect007Estimated reading time: Less than a minute
It’s time to amp up your business with your newfound knowledge. How do you and your company build upon what you’ve learned from trade shows and conferences you've attended—and the new relationships you’ve built—and move forward for the rest of the year? In an industry like ours, relationships are everything. As we learned from our experts this month, one thing is certain: Your marketing campaign shouldn’t end when the trade show does. Avoid the temptation to pull back your marketing. In fact, post-show marketing is an important tool in your toolbox.
In the February 2023 issue of PCB007 Magazine, our expert contributors shine a light on methodologies for you to create your own post-show plan of action and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
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IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029
04/03/2024 | IDCNew research from International Data Corporation (IDC) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029.
ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager
03/04/2024 | ASC SunstoneMatt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.
The Knowledge Base: The Evolution of Conscious Marketing
02/12/2024 | Mike Konrad -- Column: The Knowledge BaseMarketing is an evolving field, and the strategies that worked in the past may no longer be as effective in today's digital age. Traditional marketing, characterized by companies boasting about their products' greatness through technical specifications and braggadocious statements, is becoming increasingly obsolete. In contrast, conscious marketing focuses on providing solutions to problems by educating and connecting with the audience on a deeper level. Younger generations, in particular, have developed automatic filters in their minds that sift out marketing hype. This shift toward problem-solving and value creation is redefining the landscape of marketing.
Relationship Selling Never Grows Old
02/07/2024 | Dan Feinberg, I-Connect007The first step for a sales team is to directly interact with the targeted customers, converting the leads (created by advertising and research done by the marketing team) into sales. Marketing is the first chapter, and sales is the rest of the story. Get to know the customer and build a relationship with the key decision-makers, be they process engineers, purchasing agents, or just about everyone in between.
Effectively Conveying Your Brand—and Your Message
02/07/2024 | Barry Matties, I-Connect007What is your brand and message, and why is this important? After 40 years running a business, I’ve learned the true core values of marketing and why it is critically important to any business success story. You must define and share your message, align your team, and stay in it for the long term. Here are several tips and examples to help you get there.