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It’s time to amp up your business with your newfound knowledge. How do you and your company build upon what you’ve learned from trade shows and conferences you've attended—and the new relationships you’ve built—and move forward for the rest of the year? In an industry like ours, relationships are everything. As we learned from our experts this month, one thing is certain: Your marketing campaign shouldn’t end when the trade show does. Avoid the temptation to pull back your marketing. In fact, post-show marketing is an important tool in your toolbox.
In the February 2023 issue of PCB007 Magazine, our expert contributors shine a light on methodologies for you to create your own post-show plan of action and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company.
Preview or download your PDF copy today! Subscribe here for delivery in your e-mailbox.
I-Connect007 Editorial Team
After you’ve exhibited at a trade show, then the work really begins. Where do you begin? How do you best capitalize on the leads and other contacts you’ve made? We asked Kiki Shimomae, sales and marketing coordinator for Taiyo, to discuss her pre- and post-show plans for a show like IPC APEX EXPO, and the importance of staying visible on social media.
Barry Matties, I-Connect007
When Barry Matties toured Atotech’s facility in Feucht, Germany, he spoke with Andreas Schatz, Atotech’s global product manager of equipment, and Daniel Schmidt, Atotech’s global director of marketing. In this interview, Andreas and Daniel break down the global plating and chemistry trends they see, most notably around horizontal plating and smart factory automation.
Nolan Johnson, I-Connect007
Dan Beaulieu, president of D.B. Management and an I-Connect007 columnist, and Nolan Johnson return for a second conversation on sales and marketing in the current business environment. In this conversation, Nolan asked Dan about the “wait and see” attitude some industry professionals have been leaning on during the second quarter of 2020.